Action Shooting Sports is a primary focus for Pilla. Action shooting sports have primarily been serviced with basic eye protection. Pilla has introduced high performance lens technology for enhanced athletic achievement. Action shooting athletes require acute vision while negotiating active shooting environments. Seeing in Action Shooting sports is critical to success. Max Michele has reset the bar with new World Records wearing our eyewear. The introduction of lens filtration, light management, and superior engineering with PILLA ZEISS lenses, Pilla provides a competitive advantage for Action Shooting Athletes.

Action Shooting Sports demand visual acquisition in fractions of sections and hand-eye coordination falls off very quickly when the eye gets tired. Giving an athlete an opportunity for faster visual reference is the difference between winning an event and losing one. The majority of sports eyewear uses Polycarbonate in the lens material and PILLA ZEISS lenses have an optically correct visual substrate that has double the optical value of Polycarbonate. This directly translates to the eye being able to look through the lens over a horizon of time with little effect on eye fatigue. This translates to an athlete being able to see, shoot, and move with ease.

It is widely misunderstood that eye performance is directly related to the amount of light getting into the eye. Too much or too little light into the eye creates a situation where the eye has to compensate and thus impacts visual aptitude. Pilla has studied and engineered lens technology for over 25 years and has dedicated the platform of the lens science to proper light management married to color manipulation. For an Action shooter, seeing the targets in various lighting situations necessitates various lens technologies for maximum performance. Pilla has designed a various lenses to address full sun to low light conditions.