We tested our Dead Center engineering concept with Archer Erika Jones in the fall of 2013 and perfected the technical solution with her guidance. Our mandate was to reduce the visual color interferrence an archer experiences with current targets which present the eye with multiple colors. Dead Center technology kills the red field of the target allowing the eye to focus uninterrupted on the gold center. This relaxes the eye, the body, and the mind.

The Lens allows an archers eye to relax perfectly while seeing more clearly than with the naked eye. Without squinting or straining, the eye muscle achieves optimal focus. When an archer has to remove their eyewear to shoot, the eye is shocked and this sudden change in light adversely affects the eyes ability to remain relaxed and focused. The use of an optically correct lens system designed for sunny to low light conditions provides an efficient piece of equipment to manage the performance of the most critical element of your equipment. Your eye.

Pilla has the only frame and lens system in the world specifically designed by Archers for Archers. Pilla has created a variety of frame geometries with no nose piece, offering the shooter no visual obstruction through the nasal part of the glasses. Additionally, all Pilla lenses by ZEISS are treated with a state-of-the-art anti-reflective treatment, removing all glare. This removes all visual noise from the archer’s vision. Consistent light into the eye means arrow impacts never vary. No more lefts and rights, and no more eye fatigue. PILLA ZEISS lenses are optically perfect, with more than twice the clarity of an average sunglass. The lens is precise so no matter where you look through the lens surface there is no target shift.